Chupa Chups® and Lip Smacker to give authentic sweet taste and colour to all trendy lipsBRANDORA Editorial Staff - March 2014 |
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Perfetti Van Melle and Aspire Brands have signed an international agreement, to join their popular brands Lip Smacker and Chupa Chups® together to develop a range of tasty lip glosses and other beauty products.
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Lip Smacker is the world’s first and favourite lip gloss, and now it will also boast to be the sweetest! A complete range of colorful and flavoured lip glosses, created from the true essence and aroma of the bestselling Chupa Chups® flavours, has been developed to give authentic taste and colour to all trendy lips around the world! Bjørn Ferstad, General Manager, Aspire Brands EMEA, says: "What a pair! Two worldwide brands cooperating together to make the sweetest lip balms for the tween and teen market. We are proud to partner with Chupa Chups® and having a lollipop brand in the Lip Smacker portfolio, we believe this is a great opportunity for the category.” Christine Cool, Senior Brand Manger Licensing at Chupa Chups®, says: “We are very excited about this upcoming launch, because the lip products are such a natural match with our Brand and Lip Smacker is the perfect partner to take our essence of colour, flavor and fruit to the personal care environment” |
The products will be available very soon in Europe, Australia, Asia and South Africa, among other countries and will be sold in specialized retail, drugstores, perfumeries, travel retail and duty free, fashion retailers, etc.
The range, which will expand shortly after with more quirky cosmetics and accessories, promises to be the hype of the summer for the Chupa Chups® fans who will be able to choose their favorite flavor for a sweet pout with the Chupa Chups® Lip Smacker glosses!