Chupa Chups® announce new Stationary Partner for Spain BRANDORA Editorial Staff - April 2014

 
Chupa Chups®, the most famous lollipop brand, is excited to announce DOHE S.A. as the latest stationery partner joining the licensing program.

Dohe, a Spanish company engaged in the manufacture and distribution of stationery and office supplies in Spain, well known for its commitment to quality, has created a stationery and back to school collection which will be launched this next April.

The full range of products has been designed in line with the Chupa Chups® philosophy, by using the characteristic POP and VINTAGE styles of the brand.

The collection includes note books, folders, agendas, back packs, purses, and pencil cases for girls and boys. It has drawn from the extensive archive of Chupa Chups® artworks which are fun and full of colour and also has taken advantage of the huge heritage of the brand creating a nice vintage range.

Marta Ballesteros, Senior Brand Manager at Perfetti Van Melle Licensing Division says “We are really happy to have Dohe on board. They have interpreted the brand very well, especially our vintage side. They have opted for a nostalgic and retro collection, which fits perfectly in Spain, where the lollipop was first invented in late fifties. Dohe have created a great synergy with the Chupa Chups® brand and have made an exciting addition to our family of licensed products.”