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Brand Licensing Europe’s 2014 License This! Competition now open for entries

Brand Licensing Europe - April 2014

 
Brand Licensing Europe, the Advanstar organised licensing exhibition, has announced its annual License This! Challenge is now open for entries at www.brandlicensing.eu.

Celebrating its fifth year, the competition offers new creative concepts the opportunity to break into the global licensing industry. It is open to any new property with roots in publishing, art and design, television or digital media.

Entries are reviewed by a panel of experts, shortlisting four properties. These finalists pitch to the panel in front of a live audience at BLE on 9th October. The winner receives a fully-furnished stand at next year’s event, worth £4,500, enabling the property to be brought back to market in 2015.

    The competition has provided a springboard for many past winners and finalists:
  • 2011 winner 'How to... for the inept' has since signed a publishing agent contract and a deal to provide gifting sets.
  • Finalist from the same year, Turizmo, has signed licenses for apparel, wall-coverings, game apps and stationery, some of which feature augmented reality, in the UK and Russia.
  • 2012 finalist Lillipippins has inked licenses in UK, USA, Russia/CIS, Germany and Australia.
  • Last year’s finalist 'Railway of Life’ secured a deal with The Coaster Company within weeks of the show.

2013’s winner was Mr Trafalgar, a whimsical rodent drawn in distinctive black and white silhouette. Property owner Bella Binus along with artist and creator Jamie Patterson said “Participating in the License This! challenge last year and winning it was such a great experience for us! We are excited to go back to BLE this year and meet retailers and licensees face to face with the Mr. Trafalgar brand. In the past months we have been working on character development and building a story around the characters in our portfolio. We also expect the first batch of products, featuring the Mr Trafalgar collection on a range of phone cases and homeware accessories, to come out soon.”

Entry forms and competition rules can be found at www.brandlicensing.eu Deadline for entries is 5th September 2014. Brand Licensing Europe 2014 takes place from 7-9 October at London’s Olympia.