Plasticine to create a monster Jurassic event at Eureka! BRANDORA Editorial Staff - April 2014

 
Flair is teaming up with Eureka! The National Children’s Museum in Halifax to create a hands-on Plasticine Jurassic Experience over the May Day Bank Holiday weekend.

The three day activity will directly engage thousands of visitors to the attraction who will have access to a Plasticine free modelling area. They will also be able to contribute to the making of a whole pack of T Rex using multi-coloured Plasticine; creating a sculpture exhibit similar to London’s elephants. As part of the weekend, outdoor event company The Jurassic Experience will also be present with a life-size, life-like dinosaur. To celebrate the whole event each child will also take home their very own Plasticine Dinosaur Squidgem, which is just one new item in the 2014 Plasticine collection.

Kirsty MacKenzie, Creative Play Marketing Manager commented: “The Jurassic Plasticine Experience at Eureka! is the perfect venue for us to reach thousands of children in a fun event. The event is designed to inspire young children to communicate the superior modelling properties of Plasticine. Linking this with the dinosaur weekend is perfect for our new Dino Squidgems product which is positioned as the perfect entry level Plasticine pocket money treat. We feel that partnering with Eureka! for this experience will benefit not only brand awareness but will reassert Plasticine’s core success as an ultimate modelling compound for kids.”

Jenny Parker, Play and Learning Co-ordinator at Eureka! added: “By partnering with Flair and Plasticine we have been able to create an incredible event for our bank holiday visitors. Children love dinosaurs and they also like creating, so what could be better than to combine the two? I remember Plasticine from when I was a child and it’s great to see that it inspires as much creativity in children now as it did then, despite the obvious distractions that the modern era can provide.”