It’s A Wild Life Bags Brace Of New Licensees

Bulldog Licensing has kick started the licensing programme for new design property It’s a Wild Life, by signing up Yoofiti for personalised wall art and VMC for fashion accessories.

Created by leading graphic design agency Form Advertising, It’s a Wild Life brings together fashion, style and humour through a stunning blend of design and photography. The brand combines wildlife with uniquely human characteristics and accessories. With the high quality design that features in all of Form’s work, the result is a truly unique property that is perfectly placed to take advantage of the growing presence of design brands across the high street.

VMC is set to produce a wide range that includes hats, gloves, scarves, fashion bags, specs/sunglasses and technical accessories. Yoofiti’s clever and funny wall art is already selling well through bouf.com and features high end, contemporary design with the added attraction of a sophisticated personalisation feature.