Ink Set To Showcase Major Global Brands At Vegas

On stand H180, visitors will find Subway Surfers. The highly addictive 3D platform game puts the player in the role of young graffiti artists as they evade the attentions of a railway security guard and his dog; challenges involve dodging oncoming trains and other hazards, whilst picking up coins and useful objects. Developed by top Danish digital company SYBO Games and distributed by Kiloo, the app’s combination of exciting gameplay and sumptuous animation-style graphics is proving to be absolutely irresistible. Subway Surfers is now the second most popular game on the planet – downloads are expected to hit the half-billion mark before the end of the year - and the most downloaded game ever on Android. Monthly updates keep the game fresh for its 135 million monthly users, whilst a Subway Surfers animation is currently in development that will boost the brand’s popularity even further.
A global team of sub-agents represents the brand across the Americas, Western Europe, Oceania, Asia and the Middle East, whilst Ink itself represents Subway Surfers in the Nordics, Eastern Europe and Russia.

Meanwhile, on stand H181 Vegas delegates can get the lowdown on Masha and the Bear - the Russian animation that chronicles the adventures of a little girl called Masha and the bear who becomes her reluctant playmate. Having established itself as the biggest brand in its home territory, Masha and the Bear is now going global and agreements are in place with major broadcasters across the world to screen this hilarious cartoon. The next stage in the process will see Ink capitalising on broadcast success by taking the brand into the consumer products field through a global network of sub-agents. Masha and the Bear’s success in the Russian licensing market, where a host of licensees such as Kinder, Egmont, Orkla and Ferrero have generated over 400 individual SKUs, demonstrates the huge potential for growth in merchandising.