Spectacular Licensing Partners Day in Cologne
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| Sabine Eckhardt opened the event | |
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In early May ProSiebenSat.1 Licensing hosted the first "Brands meet friends" Partner Day in Cologne’s Radisson Blu Hotel. There, Sabine Eckhardt and her team members, Sanela Smailhodzic and Nicole Crichton presented their wide portfolio and best cases from the license area to many eager listeners. But that was not all: a colourful and interactive program with many celebrities and the subsequent "Germany's next Topmodel" finale rounded off the event. From "Girls Talk" with Rebecca Mir to personal baking tips from Enie van de Meiklokjes and leading up to a private barbecue with Jumbo Schreiner, the day offered some surprises for the present partner. |
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| Eager audience listening to presentations | |
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| Best Cases - Germany's next Topmodel |
The ambition of this event was to give to the licensing partners an understanding of the strong brand power of ProSiebenSat.1 Licensing and show their marketing potential – using best cases as well as possible future projects. ProSiebenSat.1 Licensing assigns far more than just the product and promotion rights of broadcasting brands. It covers the entire value chain of the license evaluation of TV formats and third-party rights, and offers its customers the full potential of the 360-degree marketing – from On-Air, Online, On-Ground to marketing of special ad campaigns with the help of SevenOne AdFactory. Furthermore the license brand development and positioning as well as tasks such as product design and development can also be provided by ProSiebenSat.1 Licensing.
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| Best Cases - Galileo |
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| SanelaSmailhodzic, MarcelloConcillo (Ernsting's family), RebeccaMir | |
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Sanela Smailhodzic, CEO of ProSiebenSat.1 Licensing: "It's always nice how the brands from ProSiebenSat.1 cast a spell on our partners. And for me that is sometimes the most exciting part of our business model: to convince our customers of our potential with strong brands." The coronation of all those present: after a snack of a freshly grilled "Jumbo Schreiner Barbecue Sausage" our guests got to experience the live finale of "Germany's next Topmodel". The victory of the 17 -year-old Stefanie was then celebrated by partners and colleagues up into the night at the after show party in Cologne’s Palladium. A day in the light of licenses which could not have been more meaningful. |
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| Private barbecue with Jumbo Schreiner | |
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| Enie van de Meiklokjes talking to Rainer Saemann |
