Viacom-Produced "NO MORE" PSAs to Air across the Company's Networks this Summer

The spots, directed by Mariska Hargitay and produced by Viacom Velocity Creative with Executive Vice President Viacom Velocity Creative Niels Schuurmans and Viacom's social responsibility umbrella Viacommunity, feature a unique collaboration of Viacom celebrities , including: MTV News correspondent Sway Calloway, Spike Ink Master host Dave Navarro, VH1 Big Morning Buzz Live host Nick Lachey, MTV Catfish stars Nev Schulman and Max Joseph, and BET 106 & Park hosts Bow Wow & Keshia Chanté. Additional celebrities in the PSAs include Sophia Bush, Jemima Kirke, Natasha Lyonne, Danny Pino and more. The spots will begin airing across Viacom's networks this summer.

A rough cut of one of the Viacom NO MORE PSAs can be viewed here.

Viacom President & CEO Philippe Dauman, who will be honored by the Joyful Heart Foundation at its Joyful Revolution Gala tonight, said, "Viacom has a rich history of engaging its audiences to address important issues, whether inspiring teens to complete high school, encouraging people to live healthy lifestyles or helping to stop the spread of HIV/AIDS. We champion our unique ability to make a difference through our platforms, and are proud to focus our megaphones on helping to end the stigma, shame and silence of domestic violence and sexual assault."

"Viacom has taken the courageous and powerful step to join us to say NO MORE to domestic violence and sexual assault," said Mariska Hargitay. "Being part of NO MORE from the beginning has been a great privilege. Society continues to misplace shame and blame on survivors - both women and men. That has to end. NO MORE confronts the myths and excuses that perpetuate domestic violence and sexual assault. I am filled with confidence and renewed determination that, together, we can and will put an end to this violence."

The NO MORE PSA campaign initially launched in September 2013 and was designed to help dispel many of the most common and pervasive myths about sexual assault and domestic violence, and to engage the public in an open dialogue about these important issues. The three-year PSA campaign, developed in partnership with Y&R and world-renowned photographer Timothy White, has been rolling out across the country in local and national markets via print, broadcast, online and outdoor advertising, in movie theaters nationwide, and in major airports and medical facilities.

NO MORE is a public awareness movement focused on domestic violence and sexual assault prevention. Supported by the major national and local organizations working to address these urgent issues, the goal of the NO MORE PSA campaign is to help normalize the conversation and break the social stigma surrounding domestic violence and sexual assault. By increasing visibility and fostering more dialogue, NO MORE seeks to change social norms, improve public policies, and generate more resources dedicated to prevention. More information is available at www.nomore.org.