LIMA has assembled a slate of more than 25 Licensing University™ seminars and presentations that will take place during Licensing Expo 2014. This year’s sessions will explore a broad range of key industry topics and trends, including effective marketing and branding techniques, strategic planning and more.

Whether you’re new to licensing or an industry veteran, you’ll get the targeted information and knowledge you need to take your business to the next level.

This year’s sessions include:
• Strategic Brand Management: What's Next For Brands?
• Navigating The Financial Relationship Between Licensee and Licensor
• Reaching The ‘You Tube’ Generation: How New Digital Companies Are Uniting Content Creators, Brands and Consumers
• Reinforcing Brand Equity With Consumers: Case Studies From The Home and Housewares Industry
• How to Maximize the Effectiveness of Your Intellectual Property Through Promotions
• Advanced Licensing Strategies

Licensing University™ will begin on Monday, June 16 and continue through Thursday, June 19, the final day of the Expo.

View the entire schedule of sessions and purchase your All-Access Conference Pass at the Licensing Expo website.

2014 All-Access Conference Pass Pricing:
• $169
• $149 for LIMA members
• Keynote Address: FREE