| ||
The partnership will see SmileyWorld branded novelty gift and fashion accessories, including socks, distributed across the UK in high street retailers such as Urban Outfitters, River Island and Topshop later this year. They pride themselves on producing product that is well-made, a bit different and guaranteed to put a smile on consumers faces. There are also plans for a Smiley stand at Spring Fair in February 2015 to launch the full range of products to retailers, and plans to expand the range beyond the UK to Europe and the US. Daniel Jay, Commercial Director at Smiley see’s this new partnership as a next stage in the growth of Smiley’s UK business; ‘Our market presence has always been strongest in apparel. By partnering with Bluw, we can further develop our brand profile by supporting our existing retail partners with exciting and brand-relevant gift products. The landscape has changed and we're seeing gift evolve into a lifestyle product - not purely impulse. With Bluw’s innovative approach to product; I am confident our products will reach the right consumers and deliver a smile' |
