UEFA Euro 2016 joins BLE 2014 line upBrand Licensing Europe - July 2014 |
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Brand Licensing Europe 2014, the Advanstar-organised exhibition, has announced UEFA Euro 2016 is amongst a raft of new brands joining the 200 strong line up at this year’s show which takes place from 7th – 9th October 2014 at London’s Olympia.
The pinnacle of European football joins International New York Times, Von Dutch, adidas - A.C. Milan, Chelsea Football Club, National Museum of Royal Navy, Moongazer Cards, Britvic, Imperial War Museum, Octane5 and Monday 2 Friday to name a few.
Mickael Andréo, Senior Licensing Director at IMG Licensing France and Commercial Director for IMG’s UEFA team said "We are thrilled to collaborate with UEFA on this major sporting event. The combination of France as the world's premiere travel destination and the outstanding impact of the Euro 2016™ competition, presents a unique opportunity that we look forward to help presenting through an ambitious national and international licensing programme. We are looking forward to exhibiting at Brand Licensing Europe where we will officially launch our programme and look to expand our licensing opportunities on a global level.”
In addition, the show welcomes familiar names in international character & entertainment and art & design licensing such as Anchorman, Angry Birds Go!, Paddington, Paul Frank, Pink Floyd, The Beano, Transformers, Teenage Mutant Ninja Turtles, Wallace & Gromit and World of Eric Carle.
Running alongside the exhibition once again will be the hugely successful Licensing Academy, featuring keynote sessions from leading industry experts, as well as the License This! Competition grand finale. For the first time this year, the show will feature a programme of free educational sessions tailored specifically to the business of licensing brands, which will include a special insight from UEFA Euro 2016. These sessions offer visitors the chance to hear expert guidance on licensing within the worlds of sport, lifestyle, fashion and heritage brands; accompanied by case study examples of licensing in action.
Brand Licensing Europe 2014 takes place from 07 - 09 October 2014 at London’s Olympia. For more information please visit www.brandlicensing.eu, follow on Twitter @Bleurope or visit www.linkedin.com/groups/Brand-Licensing-Europe-1825014.