H&M, the popular fashion retailer and leader in design, quality and style, has teamed up with Chupa Chups®, the home for the lollipops, to launch a sweet range of apparel and fashion accessories.

The Chupa Chups® brand is known worldwide for its high quality lollipops with colourful wrappers that come in a wide variety of flavours. The brand has taken its iconic logo and imagery to create a large portfolio of eye catching designs. H&M will transfer this fun candy spirit directly to a quirky range of products for kids and teens.

The new fashion collection featuring Chupa Chups’ fun and colourful designs will hit the retail shelves of H&M stores worldwide at the end of the year.

Christine Cool, Senior Brand Manager at Chupa Chups® Licensing Division says: “H&M and Chupa Chups® are both truly international brands. We feel that they are a great match together to develop an original fashion style that will no doubt appeal to all sweet and fashion lovers”.