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For all fans of interactive plush friends the NICI GmbH has come up with something special. This year's Christmas highlight will enchant boys, girls, and all those young at heart alike with its numerous electronic refinements and an extraordinary and cheeky product design.
In the fourth year in succession, the NICI GmbH continues its highly successful NICI Electronics line in 2014 with the new Crazy Mics, two plush monsters in different shades of colour that truly have inner values.
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The Crazy Mics live on Mic Island but are real globetrotters and find their way around in each region of the earth due to their exceptional gift for languages. Regardless of which language is spoken, the Crazy Mics learn quickly and can immediately repeat everything you say to them. They even remember longer messages and render them any time – if necessary. Furthermore, they are extremely ticklish if you touch their tummy. They then laugh wholeheartedly and their laugh is contagious for everyone close by. Depending on their new human owners, Crazy Mics can become a comforter, play mate, chatterbox or jester. In any case, playing with the Crazy Mics is always great fun!
The Crazy Mics are 35 cm tall, cuddly soft plush monsters in the colour schemes grey/blue and magenta. They are characterized by the typical Nici high-pile plush made in the tried and tested high Nici quality. German designers have lent the new Nici Electronics product the unique look and feel of the branded goods manufacturer from Altenkunstadt in Upper Franconia. |
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Children three years and up will have monstrous fun with the Crazy Mics. Easy handling ensures that children can record their voice with the Crazy Mics and play it back immediately. If you press the left hand, the monsters will greet their new friend with a merry “Hey, hey“. After that, the nose begins to glow red and they immediately begin to parrot everything they hear. When a message is to be recorded, the right hand is simply pressed until a beep sounds. Now the child can record a song, a poem or simply a message with a length of up to two minutes. To save the recording, the right hand is pressed once again.
The Crazy Mics especially spread a cheerful mood by means of their contagious and affectionate laughter. It even makes their mouth wobble! In the evening, the sleeping function ensures incipient tiredness and sweet dreams for the owner! If you hold the monsters' eyes closed a little longer (about five seconds) or press their left hand a little while (about three seconds), they become really tired. They even begin to snore and fall asleep. They wake up again when their left hand is pressed. |
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Strong Marketing Mix with TV-Campaign for Launch
The new and interactive Crazy Mics by Nici as well as two identical looking 20 cm tall plush monsters without functions for cuddling and hugging alone will be available from September 2014 on at nearly all sales points in Germany, the internet as well as in the more than 30 Nici owned shops. Furthermore, these adorable plush monsters will be accompanied by numerous marketing activities. Apart from classic banners, a special sales display for the 20 cm tall plush version and a page in the Nici consumer brochure with its wide circulation is planned. Media communication of these innovative Nici plush monsters is supported by highly frequented TV-campaigns in the children's and family programme in November/December 2014 as well as by spotlighting PR. |
