Following the on screen success of the pre-school animated comedy, the team behind Boj is heading to Brand Licensing Europe next month as it looks to build the property in the licensing arena.

The series first aired on Cbeebies in May 2014 and follows the adventures of Boj the bilby – an endangered bandicoot from the Australian Outback. Boj has burrowed to Giggly Park with his musical parents, Mimi and Pops (voiced by Jason Donovan), where they now live in their quirky underground burrow. The show is full of creativity and messy fun aiming to be a celebration of childhood. The character shows everyone how to loosen up, be free thinking, creative, pro-active, resourceful and teaches children how to put aside our differences and all get along. The 11-minute episodes are produced by BAFTA-award-winning UK studio, Pesky Productions in association with Kavaleer (Dublin) and Cloth Cat (Cardiff), and is currently showing on Cbeebies with a second series planned to be broadcast on the channel. ABC Australia now showing the animation and it is expected to debut on PBS Sprout in the US in October.

In addition, Boj and his 'Boj-a-boom' ideas have also helped the interactive app books reach number two in the App Store charts. Mobile Boj games are also due soon; with a further high profile roll out in other major territories on the cards for the remainder of 2014 and into 2015.

Voice of Pops, Jason Donovan, commented: "It's a pleasure to be involved in such a well-crafted project. I'm interested in great characters, engaging story lines, catchy songs and Boj, being a virtually unknown Australian animal has all those things and more."

David Hodgson, Producer and Co-Creator of Boj, added: "Boj has a unique and exciting bond with its audience, demonstrating a positive combination of having fun, creative thinking and caring for those around you. We can't wait to outline our plans for Boj as a character brand with licensees at BLE. Let's get Bojing!"