Saluti a Shuffle!

Cartamundi, one of the world’s market leaders in playing cards and card games, has announced the launch of its groundbreaking new product, Shuffle, in the Italian market. Six titles from the new Shuffle range of card games with optional interactive apps are spearheading the launch. They are Monopoly, Transformers, Play-Doh, My Little Pony, Guess Who? and Boggle Slam.

Already launched in France and Germany, with launches imminent in the UK and the rest of Europe, as well as Australia and New Zealand, Shuffle is a brand new product category, which combines playing cards and digital technology for an enhanced way to play popular card games with support from tablets and smartphones. The launch took place at the end of August and brings the six games to toy and games stores across Italy.

Shuffle is supported and boosted by a partnership between Cartamundi and Hasbro that brings some of the most famous entertainment brands in the world to this fabulous new concept. Card players can battle for the Earth with Transformers, pick their favourite ponies and find missing jewels with My Little Pony card games, get rich and go bust with Monopoly games or try to find out the identity of the character their opponent picked in Guess Who? card game. In Italy the range is receiving heavy promotion on the popular Hasbro Italy website www.staserasigioca.it, where games, events and special offers relating to Hasbro brands are regularly highlighted to a vast online audience of games fans.

But these are card games with a difference. Both the launch range and other great Shuffle games — including Littlest Pet Shop, Cluedo, Play-Doh, Trivial Pursuit, Nerf and Boggle — can be enhanced by the Shuffle app, downloadable from the Apple and Google Play stores, adding to the fun and possibilities of card play.

For example you can bring the Chance cards to life in Monopoly card game, receive a visit from Princess Celestia in My Little Pony game, set up the app to act as mission control in the Transformers card game or create customised pictures of your friends and family using the Guess Who? game imagery. Shuffle allows you to do all this and more, adding to the fast, fun and truly immersive experience that great games can offer.

Shuffle cards are also built to last. The Shuffle line appears in new, innovative premium packaging specially designed to be both durable and portable: quality playing cards.

Trudi Bishop, Head of Marketing and Licensing, Cartamundi Group, says: “Shuffle’s strong brands, great games and appeal across many age groups, not to mention the thrilling digital enhancements, have really caught the imagination of retailers in numerous markets. This great new concept is also perfectly timed and positioned for the Christmas market, and we are certain that present buyers and card players across Europe will welcome its arrival.”