Bulldog Books The London Taxi Company! BRANDORA Editorial Staff - September 2014

 
Bulldog Licensing has released details of a new agreement that will see it representing The London Taxi Company across the globe.

The London Taxi Company is the only manufacturer and retailer of the world famous iconic Black Cab, globally recognised as the hackney carriage vehicle of choice for use in London and around the world. The current model being produced, the TX4, is the latest in a long line of Black Cabs to roll off the company’s production line in Coventry.

Bulldog is looking for initial opportunities in the toys, games, video games and accessories sectors before engaging with partners in apparel and homewares further down the line. The London Taxi Company has a strong history in all of these areas, having previously granted licences as diverse as Disney Pixar for inclusion of their IP in the Cars franchise and Paul Smith for fashion lines.

Bulldog would also like to hear from anyone looking to use images of black cabs for commercial purposes, for example in films or video games, to get in touch and discuss rights. “The Black Cab is one of the most iconic symbols of one of the most iconic cities in the world so we are delighted to have signed this deal,” says Bulldog MD Rob Corney. “The car is absolutely unmistakeable and is held in huge affection, both in the UK and across the world, so from a licensing point of view it has absolutely massive potential.”