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Interactive entertainment company Outfit7 is preparing to return to Brand Licensing Europe, where it will showcase licensing and retail opportunities for its flagship entertainment franchise, Talking Tom and Friends, from booth F065. At the show, Outfit7 will share news of its expanding global licensing program and upcoming content slate that will substantially boost the profile of Talking Tom and Friends to further position it as a household entertainment brand. “This year’s BLE will be Outfit7’s most significant to-date,” said Angeles Blanco, senior director of licensing and merchandising at Outfit7’s UK subsidiary. “With 30 licensees around the world and a pipeline of content that promises to expand the licensing proposition for current and potential partners alike, it’s a really exciting time for Talking Tom and Friends.” New animated shorts on YouTube, continual app updates and a burgeoning licensing program has enabled Talking Tom and Friends to remain consumer-centric, offering its global fan base both new consumer touch points and fresh, engaging content. With an all-new CGI animated series around the corner, the brand is attracting further interest from major industry players and driving exciting new opportunities for commercial development. At Brand Licensing Europe 2014, Outfit7 plans to meet it’s global network of licensing agents and licensees, and further conversations with potential new partners to grow Talking Tom and Friends into new product categories. |
