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Raising the curtain on the brand new AYUMI collection 2015.
After the sensational success of the four AYUMI plush-dolls, NICI now presents a persuading extension of the product concept, which lets girls’ hearts beat faster.
AYUMI features four characters which have been developed for girls aged between nine and fourteen years of age. These four plush-creatures accompany and comfort the girls in every condition of life. Extensive market research contributed to adjust the four characters with their individual personalities – symbolised by different colours, poses, and abilities – to the wishes and needs of the girls of the target group. Their manga-look is the common feature of the AYUMIs. With their striking colours, the childish jet rebellious appearance, and the amazing glittering eyes that seem to make them able to look deep into the souls of their owners, the AYUMIs are real eye-catchers at the pos.
The name AYUMI is Japanese and means “she does it her way”.
AYUMI fans are enthusiastic about the four extraordinary plush-dolls and cannot wait to see the new products. From April 2015, the collection is available in toy shops, on the internet, in department stores, and in over 30 NICI shops.
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The collection consists of 28 products – eleven for each AYUMI, kept in the character’s respective colours. Besides the original plush characters in sized 20, 30, and 38cm and the Bean Bag pendants, the collection now also provides fans with trendy accessories for everyday life. Take the purse with detachable wrist strap and the chic handbag to the next shopping trip with your best friend. The shopper bag can be taken for extensive shopping-tour; it surely offers enough room for every acquisition. This bag is an absolute eye-catcher and highly fashionable. The new key ring with three pendants can be attached to these handbags perfectly. A girl should also always have her AYUMI pocket-mirror, the notebook, and the pen with AYUMI pendant with her. |
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Secret’s products are anthracite and green. She has a mysterious and profound character.
Love is brave and confident. Her colours are pink and anthracite.
Hope is steadfast and patient. She is wise like an angel and her seven articles are kept in a classic black-and-white design that is trimmed with turquoise highlights.
Last but not least there is Fun, the craziest among the AYUMIs. Fun’s cheerful fur-colour turquoise can be found in her products as well. It is finished with anthracite, which makes these products real eye-catchers. |
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For more information, please visit www.nici.de, www.ayumi-beyou.com, and the AYUMI Facebook-page www.facebook.com/ayumi.beyou. |
