Bulldog Books The London Taxi Company! BRANDORA Editorial Staff - October 2014

 
The UK licensing programme for Garfield continues to grow, with Bulldog Licensing signing up Roy Lowe and Sons for a new range of socks featuring the legendary cartoon cat.

Garfield is an instantly recognisable figure thanks to the cartoon strip that was first introduced in 1978 and is now featured in over 2100 newspapers across the globe, holding the Guinness World Record for the most syndicated cartoon strip as a result. Garfield books have sold over 200 million copies to date and the character has spawned two animated television series, two feature-length live-action films, and three CGI animated movies – as well as thousands of lines of licensed merchandise. The cartoon strip appears every day in the Daily Mail, the UK’s second most popular newspaper, the portly feline has nearly 17m fans on his Facebook page and ‘The Garfield Show’ cartoon is one of the top-rating shows on digital channel Boomerang.

Roy Lowe and Sons will be producing a wide range that includes slipper and moccasin socks and tights and that will soon be available across the UK and Eire.

The new deal adds to a huge licensing presence, with existing partners including Sambro for bags and stationery, Brand International for slippers, Ravette for publishing, Smiffys for dress up, MGML for greetings cards, wrap, tags and social stationery and J Fox for accessories. Garfield apparel is a major seller on the UK high street through licensees Blues, Poetic Gem Brand Alliance, with Lazy Oaf behind a hugely popular fashion collection which launched in April of this year.

”Roy Lowe and Sons will be adding to Garfield’s formidable presence at UK retail, as the British public’s enthusiasm for this amazing brand just keeps growing and growing!” says Rob Corney, Group Managing Director of Bulldog Licensing.