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RaNT! wins License This! 2014

BRANDORA Editorial Staff - October 2014 		 
 
 

RaNT! has won the final of the 2014 License This! Challenge at Brand Licensing Europe.

The creation of Adam Bestwick at Fourth Wall Brands, RaNT! is a fun and irreverent character that has something loud to say about the bits of modern life that really get on our nerves, like flat pack furniture, social media and veggie burgers.

Chair of judges, Ian Downes, Director of Start Licensing, said: “License This! was a great competition to judge because it showcased the great diversity in licensing. RaNT! was a worthy winner from a strong field, and we felt its humour, topicality and visual identity made it a unique proposition.”

RaNT! was one of four properties which successfully made it through to the finals from over 50 entries. Fellow finalists were:

  • Ailsa Black Artwork presented by Ailsa Black - work inspired by living in a rural area by the coast in Scotland, rich with animals and people that express the essence of rural and coastal life.
  • Chef and Sue presented by Ann Edwards - a gentle satire of middle class foibles, flavoured with cheese jokes, and popular in Waitrose Weekend magazine for the last four years.
  • Give a Hoot created by Rowena Blyth at Fourth Wall Brands - a colourful, cute and timeless design concept that celebrates the humour and popularity of owls in a fun and contemporary way.

Adam Bestwick, creator of RaNT! said “We are very excited to have won the competition! It has been a mad journey, from creating the original RaNT! cards to judging consumer reactions – we knew then that we could be onto something. We are now looking forward to seeing the property come to life!”

Now in its fifth year, License This! offers new creative concepts the chance to break into the global licensing industry. It is open to any new artwork, brand or character that has no merchandising deals already in place or pending. RaNT! has won a fully furnished stand at BLE 2015, worth over £5,000, so that the property can be brought back to market next year.