Rainbow NewsBRANDORA Editorial Staff - October 2014 |
Mia and me Makes TV Magic Across The World!
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Partners Rainbow and M4E – joint licensors for magical brand Mia and me - are bringing the property to MIPCOM 2014 on the back of a string of major new broadcasting deals. The award-winning show is an original and innovative hybrid of live action and CGI animation that combines fantasy, adventure and comedy. The storyline chronicles the adventures of 12-year old Mia as she juggles her life in the real world with another role in the magical kingdom of Centopia, where she turns into a pretty elf who becomes the guardian of the land’s unicorns. Broadcaster include Nick Jr in the US where the hit series just started its second run and pulling in as many viewers as the initial broadcast! The show is on air seven days a week - Mon-Fri at 7:30pm and Saturdays and Sundays at 4:00pm and 4:30pm. Elsewhere in the world, Mia and me launched on Telemundo in Puerto Rico in May, and in September started screening on Televisa in Mexico, Planet COCUK in Turkey. In Russia, the show recently started its second run on the CTC channel and is scheduled for a third from November 24th. Mia and me is shown on many other leading broadcasters across the world and more announcements are expected soon, with string of agreements in the final stages of negotiation. |
Rainbow Set To Sprinkle Some Magic At MIPCOM & MIPJUNIOR 2014!
Leading Italian studio Rainbow is set to wow the crowds at this year’s MIPCOM with the eagerly anticipated seventh series of Winx Club, as well as two brand new properties – Royal Academy and My American Friend.
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Winx Club series 7 carries on the theme of recent Winx releases by carrying a strong environmental message. In this adventure the fairies discover the real importance of the rare Fairy Animals, which they must save from Kalshara, an evil shape-shifter and her clumsy brother, Brafilius. The theme of endangered animals recurs throughout the series as the Winx establish an Animal Rescue Park on Earth, where they look after vulnerable animals such as pandas and tigers. The girls also undertake missions in the Magic Dimension and Earth to raise public awareness about the animal cause. This builds to their final mission – to discover the ultimate power of the Fairy Animals, which can give control over all the animals of the Magic Universe. Royal Academy is a hilarious and exciting new take on some of our best-loved fairy tales and focuses on the adventures of Rose Cinderella, a normal girl who suddenly she finds herself in the world of Fairy Tales where she discovers that Cinderella is… her granny! Rose is enrolled at the fabled Royal Academy where her fellow students include Hawk SnowWhite, Travis Beast, Astoria Rapunzel and Hope LeFrog, all of them belonging to the school founding families. This sparkling new series asks the question - what would you do if you had the opportunity to live in the world of Fairy Tales? My American Friend is Rainbow’s live action project aimed at pre-teens, which tells the story of Jessie - an American girl with a dream of becoming the world’s greatest fashion designer. She gets her chance on her 16th birthday, when she becomes the youngest contestant ever to win a two-year scholarship at the Milan Fashion Academy. There she meets Bianca, a self-proclaimed Italian “princess,” and together they discover secrets that will change their lives forever! |
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“We are very excited about MIPCOM 2014,” says Andrea Graciotti Head of Sales and Co-Production at Rainbow. “Visitors will be treated to a first glimpse at new content from one of the world’ hottest girls brands, Winx Club, whilst Royal Academy and My American Friend both provide something completely original, fresh and amusing.”
Rainbow Marks Twentieth Anniversary With A Sensational Celebration!
Family entertainment specialist Rainbow celebrates their 20th birthday this year. The studio was founded in 1994 by creative entrepreneur Iginio Straffi and visitors to MIPJUNIOR and MIPCOM got the chance to help celebrate!
Iginio Straffi, President and CEO of Rainbow, set up the company two decades ago and transformed it into a flagship company that now boasts ten subsidiary companies who deal with a wide range of productions, from TV and movies, to toys and internet as well as a number of multimedia products. Today Rainbow represents one of the largest and most complete animation studios in the world and is the only example of a fully-integrated production company in Italy. It is a major European studio, with more than 300 employees and a network of freelancers who contribute to Rainbow brands including Winx Club, one of the most popular girl’s properties in the world, Mia and me, and the eagerly anticipated new animation Royal Academy (working title).
To mark the amazing achievement of twenty successful years, a glittering gala dinner took place on Sunday evening at Grand Hotel in Cannes. It was a unique experience for Rainbow’s special guests who felt the magic of this important anniversary and understood that the past two decades have been a story made of people, passion and determination.
“Twenty years ago we started with nothing but today have built a magical international reality – a content powerhouse with a worldwide reach. Our story is a dream come true, that has only been made possible by our determination never to give up and to always triumph over adversity,” says Iginio Straffi. “It was an absolute privilege to celebrate this milestone with our friends and partners from the licensing and broadcasting sectors, so many of whom have helped us on our journey!”