EXTREME, the infamous unapologetic, irreverent and anti – establishment brand with serious attitude, today announces that they are to partner with ‘Keep a Breast Europe Foundation’ and run a month-long campaign with ‘Movember’ to raise vital awareness for both cancer charities.

Keep a Breast, headquartered in the US, is the leading global youth-focused breast cancer organisation and has seen huge growth in Europe, Canada and Japan in the last three years. In 2014, the charity will launch their first ever campaign in the UK with EXTREME as one of their main partners, EXTREME will be working to spread the message to their community about the importance of prevention and early detection through campaigns such as ‘i love boobies!’ and ‘#CHECKYOURSELFIE’. EXTREME athletes will be actively demonstrating their support at a number of events throughout the country, whilst creating exciting content which can be shared to many more of their core fans.

EXTREME will also be collaborating with Movember, a well-established charity raising awareness for male cancer. Not only will all EXTREME staff and athletes be joining the thousands of ‘Mo Bros’ by growing moustaches next month; the sports and lifestyle brand will actively promote the cause throughout the UK. EXTREME athletes will assist the charity with activities and events.

Ryan Maxwell, Marketing Manager of EXTREME, says, ‘Both charities are not only great causes, raising funds for cancer research, but this collaboration also sees EXTREME working with a group of like-minded people who understand that life is for living!’