Kip & Sew collaborates with The Walt Disney Company for premium collectionsBRANDORA Editorial Staff - November 2014 |
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New range of Disney’s Minnie Mouse and Marvel Super Heroes bedding
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Luxury bedding ranges featuring Disney and Marvel characters are set to hit stores this autumn/winter in an exclusive collection from Kip & Sew, a new, premium sub-brand of leading licensing business Character World . The firm has teamed up with The Walt Disney Company to create the ‘Black Label’ range - a brand new collection which incorporates sophisticated design and high-quality materials to create minimalist, iconic products. |
The Disney Minnie Mouse range will consist of a 100% cotton single duvet set with piped edging, a super soft bean-filled 3D cushion and a fleece blanket, while the Marvel Super Heroes range will initially include a 100% cotton single duvet set and a canvas bolster cushion.
Both collections will be available later this year in premium retailers including Debenhams.
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Karen Creed-Stephenson, creative and product director at Kip & Sew, said: “We’ve been working with Disney for almost a decade now and felt it was the right time to extend our relationship and create a range which is a little different and opens us up to a whole new audience. We’ve utilised stylish design and superior materials to create products which will appeal to a wide audience, from children, to teenagers, to young adults.” “Minnie Mouse and Marvel Super Heroes have translated really well into premium product ranges and we’re confident they’ll be extremely popular. This is our first foray into the premium market and it’s likely we’ll look at adding more popular characters and brands as Kip & Sew grows and develops.” The Black Label collection will run alongside Kip & Sew’s recently announced Gold Label collection of high-end fashion and homeware products. |
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