This year’s Dream Toy, Little Live Pets has everyone in a flutter with its Big Tweet! BRANDORA Editorial Staff - November 2014

 
Character Options’ Little Live Pets collection had fans in a flutter last week with a Big Tweet on Twitter. As part of an online frenzy, the brand engaged mums and their children with a virtual chat that delivered 6 million tweets.

With talk of favourite pets and styles, the brand trended immediately and held the Number 2 spot for over an hour. Only Children in Need was more talked about and even characters from the brand such as Cheeky Charlie the Chaffinch individually trended. Altogether 1,000 mums actively talked to their own followers about the brand and over 1million unique users were reached.

Mark Hunt, Marketing Manager, Character Options commented: “The Little Live Pets range have been a huge success and have amassed a huge fan-base. The butterflies have an incredibly life like fluttering action whilst the interactive birds just love to tweet and talk. Never before has their tweeting been heard by so many over such a short time frame however! What’s more the comments made on twitter were great and it’s clear that the mums love the brand as much as their children. All of this is really positive for the fabulous Series 2 collections we are about to launch in spring.”

For more information about Little Live Pets call Character on 0161 633 9800