Media Icon, Paris Hilton, Grows Licensing Programme with New Watch Line BRANDORA Editorial Staff - December 2014

 
Teams up with retail giant, Apparel Club, for expansion in the Middle East

Globally renowned businesswoman and media icon, Paris Hilton, announced today that she has entered a partnership with billion dollar retail corporation, Apparel Club, for a collection of watches that will be distributed through multi-brand concept stores in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The watches will launch at retail in spring 2015, and complement Paris’ ever-growing lifestyle brand which already consists of 17 collections including shoes, handbags, lashes, nails, sunglasses and clothing. Beanstalk is Paris Hilton’s exclusive licensing agency and brought Paris Hilton and Apparel Club together.

Established in 2006, Paris Hilton Entertainment (PHE) leverages the appeal and talents of Paris Hilton as a designer, recording artist, actress, model and author. PHE manages Paris Hilton’s entertainment and endorsement deals, and in collaboration with Beanstalk, also manages her brand licensing activities. As the face of the company, Hilton takes an active role by overseeing all product development, design, marketing and promotions.

Paris Hilton says, “The Middle East is an important region for my brand. I personally love Dubai and travel there for business and pleasure regularly. I am excited to be working with Apparel Club on design ideas, incorporating inspiration that I’ve gathered from all across the globe. I look forward to seeing the new collection launch next spring – watch my social media channels for more news.”

Lisa Reiner, Managing Director of Beanstalk Europe and Asia Pacific, comments, “Paris is widely admired for her glamorous style and charismatic personality. Her brand has incredible broad appeal as evidenced by her $2+ billion global business. The new watch line adds another element to her existing lifestyle offering and seamlessly translates her equities as a fashion icon for fans of all ages.”