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Stadlbauer Marketing + Vertrieb GmbH will become distribution partner in Germany and Austria
Bandai S.A. has announced that the Japanese action toys specialist will adapt a new strategy and change its distribution and marketing structure in the German-speaking markets. Therefore, Bandai GmbH, Frankfurt am Main will discontinue the distribution of the Bandai products for Bandai S.A. as of March 31, 2015. As of April 1, 2015 Stadlbauer Marketing + Vertrieb GmbH, Salzburg will take over distribution and marketing of the Bandai products in Germany and Austria.
The established sales and marketing team at Bandai GmbH will take care of the current business until March 31, 2015 and will ensure availability of the well-known Bandai products and of the new Disneys Baymax product range.
The first joint project of the Japanese toy manufacturer and Stadlbauer GmbH will be the next season of the action toys license Power Rangers, which has been a success for over 20 years, in autumn 2015; it will be presented at Stadlbauer Marketing + Vertriebs GmbH booth for the first time at the Toy Fair 2015 in Nuremberg.
"Bandai stands for high-quality, innovative toys and can look back on a successful past in the German-speaking markets. Together with our new partner we will focus on our strengths in the action toys segment with strong licenses such as Power Rangers. We would like to thank the German Bandai team for their longstanding efforts and are looking forward to our future cooperation with Stadlbauer GmbH," says Shusuke Takahara, President Bandai Europe. "Bandai and Stadlbauer follow a clear strategy for longterm cooperation. We are looking confidently ahead to a successful future!"
Dr. Dieter Stadlbauer, CEO of Stadlbauer Marketing + Vertrieb GmbH says: “The agreement with Japan’s number one means an ideal complementing partnership on a long-term ‘win-win’ basis. We are looking forward to the new alliance with Bandai and the mutual success to come!” | 
