Thumbs-up from kids and parents for Cartamundi innovation BRANDORA Editorial Staff - January 2015

 
Cartamundi/Hasbro Shuffle MY LITTLE PONY wins bizziebaby.co.uk award

Hard on the heels of a silver award for Shuffle PLAY-DOH at the 2014 Practical Pre-School Awards, another game from Cartamundi, one of the world’s market leaders in playing cards and card games, has been recognised for its quality and appeal. The Shuffle MY LITTLE PONY card game based on the popular Hasbro toy and TV series, has received a silver award from Bizziebaby, the independent online product review site for and by mums, dads and kids. Since it was launched as a place for parents and children to review and recommend products, bizziebaby.co.uk and its fast-growing membership have attracted a lot of interest that has now translated into a large user base and a committed and scrupulous band of reviewers. Three mums gave Shuffle MY LITTLE PONY between 4.5 and 4.8 out of 5, adding comments like, “helps with development, especially with hand/eye co-ordination, counting and taking turns”, “The design of the game is great” and “It has many ways to play…my daughter found it very entertaining”. All of which qualified the Shuffle MY LITTLE PONY card game for a bizziebaby.co.uk medal.

Based on the popular toy and TV series Shuffle MY LITTLE PONY is an engrossing and entertaining collecting and matching card game for two to four players aged four or over. Each pony has its own special gem to collect. Players try to match as many as they can to win the game. There’s also an amazing free app that allows Princess Celestia, one of the rulers of Equestria, to appear, encouraging players to count their gems. She keeps score and reveals the winner at the end with a magical pony race!

The two Shuffle awards join recent honours from Bizziebaby for Cartamundi’s Visualise Junior Memory Game and Royal Flush playing cards as well, of course as the recent Practical Pre-School Awards recognition for Shuffle PLAY-DOH. All the games (and the award logos) can be seen at Toy Fair stand H1, as part of a powerful line-up of games and brands led by the innovative new Shuffle card-games-and-apps concept.

Trudi Bishop, Head of Marketing and Licensing, Cartamundi, says: “Our aim was to bring together fun, creativity and much-loved characters in an easy-to-use game with a digital twist. We were pleased with the result but as ever it’s down to the players to decide. It’s wonderful therefore to receive such a great endorsement from a source as authoritative as bizziebaby.co.uk.”