Dracco to unveil new line Filly Stars at Spielwarenmesse, Nuremberg 2015!Dracco - January 2015 |
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Dracco makes a grand entrance at the 2015 Spielwarenmesse Nuremberg Toy Fair unveiling the new Filly theme for 2015 – Filly Stars!
Filly takes you to the Stars!
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The magical realm of Skylia is home to the Filly Stars, where Queen Cassiopeia, Princess Zodia, and all of the Filly Stars soar through the air. Each Filly Star has beautiful glittery wings, a magical horn, and glistening royal crown, each fitted with Swarovski Crystal elements. Filly Stars and their enchanted world will brings friendship, magic, and a little mystery to Filly fans. This exciting new line is heavily supported by a strong marketing program that includes a robust television ad campaign promoting the world of Filly Stars to Filly fans and supports the retail market. A full range of point-of-sale marketing materials and in-store events will create a full Filly Stars brand experience for consumers at retail. To date Filly has sold more than 70 million figurines, and over 200 individual characters, in over 50 countries around the world. The Filly brand continues to win the hearts of consumers; voted one of the Top 10 Entertainment Licenses (July 2014 NPD), and the Filly Magazine from Blue Ocean remains crowned the #1 girls’ magazine in Germany. |
The Filly Stars brand is further expanded with 40 top licensee partners, including the recent deal with Ravensburger to produce Filly puzzles and games. Strong programs by best-in-class partnerships such as: Klaus Herding GmbH for Filly home textiles, Leomil for Filly kids’ footwear and apparel; and V-Tech for electronic toys continue to build the excitement and awareness for the brand. Die Filly Stars Marke wird erweitert durch 40 top Lizenzpartner, die z.B. einen Vertrag mit Ravensburger für ein Filly puzzle und einige Spiele enthält. Aussagekräftige Konzepte in Kooperation mit den Besten in ihrem Bereich, wie z.B. Klaus Herding GmbH für Filly Heimtextilien, leomil für Filly Kinderschuhe und –kleidung, V-tech für Elektrospielzeug, bauen Spannung und ein Bewusstsein für die Marke auf.
The recent Filly branded McDonald’s Happy Meal July promotion in Germany presented delivered a range of figures to children across the country including a competition where the lucky winners were gifted with Filly Butterfly play-sets and accessories. Das kürzlich entwickelte Filly McDonald’s Happy Meal der Juli Aktion in Deutschland, lieferte ein Angebot on Figuren für Kinder überall im Land und enthielt ein Gewinnspiel, bei dem die glücklichen Gewinner Filly Butterfly Playsets und Schmuck gewinnen konnten.
Come meet the Filly Stars by visiting Dracco at Spielwarenmesse, Nuremberg in 2015 at booth 0000, and experience the other exciting brands and products from Dracco.