Sambro sign Paw Patrol in multi-territory deal BRANDORA Editorial Staff - January 2015

 

 
Sambro are celebrating after signing a massive multi-territory licensing deal with Nickelodeon & Viacom Consumer Products. This deal will see the renowned licensed cross category manufacturer create a comprehensive range of Paw Patrol products – set to be one of the hottest licensed properties of 2015.

The multi-territory deal including the UK will see the firm produce Paw Patrol lines across the following categories: Arts & Crafts, novelty, pocket money, stationery, wheeled toys and bags. The products will feature the pack of six heroic puppies: Chase, Marshall, Rocky, Zuma, Rubble and Skye as well as their tech-savvy friend, 10 year old Ryder. A co-production with Spin Master Entertainment, Paw Patrol follows the adventures of a boy and his team of heroic puppies as they work together on high-stakes rescue missions to protect the community of Adventure Bay. The series features a curriculum that focuses on teamwork and problem-solving and airs every day on Nick Jr. UK.

Nikki Samuels comments: ‘We are simply over the moon to have signed this deal. We have a fantastic relationship with Nickelodeon and will look to replicate the success of our other Nickelodeon licenses across the full Paw Patrol range. The fact that we are entering even more territories with this deal will allow us to raise our profile even further as we continue to produce high-quality licensed toys.’