Studio 100 Group appoints Christophe Drevet as international consumer products director

Studio 100 International, part of the leading global family entertainment company, Studio 100 Group, is delighted to announce the promotion of Christophe Drevet from Consumer Products Director France to the position of International Consumer Products Director.

Christophe will be responsible for coordinating the licensing and merchandising programme for Studio 100’s global brands such as Maya the Bee, Heidi, Vic the Viking, K3 and Blinky Bill.

In his new role, he will be leading the Consumer Products initiatives in France and rest of the world, excluding Benelux, GAS and Australia which will be managed by separate teams at their respective offices.

Christophe has extensive experience in the toy industry and managing children’s brands in his previous role as General Manager and Brand Management Director Europe at Bandai. He will be broadening his expertise to support and advise the licensing teams across the world.

Christophe Drevet comments, “I am delighted to take on this new role within Studio 100 Group and am excited to make our great characters more and more popular all over the world. Alongside the International team, I will be working with influential partners across France and the rest of the world to ensure all our global brands reach the consumer through engaging and fun products that encapsulate the brand values.”