Mia and me at Nuremberg Toy Fair

m4e - February 2015

The recent Toy Fair has shown: Also 2015 will be characterized by the success of “Mia and me”. Not only will the target group be delighted with the highly anticipated season 2 (26 brand-new episodes by early summer 2015), but many new licensed products were presented to the professional audience in Nuremberg.

Mattel presents extended toy line

The global toy partner Mattel continues to focus on the huge success of “Mia and me” and extends its toy line. New within the spring 2015 delivery is, among others, the Rainbow-Unicorn “Flair” from season 2. Furthermore Mattel opens a complementary product line with smaller, ca. 12cm figurines this spring. The new range is about to create new purchasing impulses and starts with Mia in a set with unicorn Lyria, Yuko in a set with unicorn Onchao, as well as the Element Unicorn “Air”, the Flower Unicorn Balanda and Flair, the Rainbow Unicorn. This fall the very first play-set will expand the product range.

“Fairy yourself” – Rubie’s costumes soon on shelves

The global market leader for licensed costumes, Rubie’s Masquerade, has presented in Nuremberg the “Mia and me” costume in two variations. Finally, motto parties, children’s birthdays etc. can be looking forward to seeing little “Mias”.

STAMP – “Mia and me” on wheels

Getting to such a party, kids can soon travel on a scooter or bike in the popular “Mia and me” design. Licensor STAMP has showcased this range in Nuremberg and is happy about outstanding feedback from retailers.

CRAZE LOOPS with coveted award

The dynamic company CRAZE from Karlsruhe, Germany, is not resting but cranking up the engine with “Mia and me”. The successful CRAZE LOOPS are selling way beyond expectations.

The family magazine “familie&co” has honoured the CRAZE LOOPS product “Mia and me – Travel Set” with the coveted signet “innovative product – considered by familie&co”. In the course of 2015 more “Mia and me” products are about to follow – be prepared!

Tailwind for the license – kites by Paul Günther

The German company Paul Günther offers kites with “Mia and me” motif just in time for the summer/fall season 2015. More tailwind for the successful property in the category of outdoor toys.