WBCP EMEA and Flik Flak launch watches featuring Batman and Superman

Warner Bros. Consumer Products EMEA (WBCP EMEA) and Flik Flak are getting in sync for a global partnership to bring new character-inspired watches, featuring the DC Comic Super Heroes Batman and Superman, to stores worldwide. The Batman and Superman individually themed watches hit retail today Thursday 26th February 2015.

Part of The Swatch Group, Flik Flak is the world's best-selling children’s watch brand. Since its first product launch in 1987, Flik Flak watches have made the process of learning how to tell the time fun, entertaining and cool. They are a childhood rite of passage and a product that is synonymous with unique quality and a child-friendly design and aesthetic that is loved by kids and parents alike. By leveraging the great heritage and enduring popularity of Batman and Superman, Flik Flak ensures that its watches are on-trend, current and ahead of the curve.

A total of eight new WBCP-licensed watches will be launched in 2015 with Warner Bros.’ properties representing an important part of Flik Flak’s total licensed offering this year. First product releases for spring will include individual Batman and Superman designs, featuring the iconic Batman emblem and the S-Shield logo. Rather than smaller versions of adults' wristbands, Flik Flak straps are designed specifically for children and are a really comfortable fit. The watches are powered by quartz precision movements, are water-resistant to 30 meters and protected by a shock-resistant plastic glass that can be polished.