Rainbow Ready To Showcase Magical Brands In Bologna

BRANDORA Editorial Staff - April 2015

Rainbow, the family entertainment specialist behind some of the world’s most successful children’s brands, is appearing at both the Bologna Licensing Fair and the Bologna Children’s Book Fair.

At the Licensing Fair, Rainbow will be in Hall 31, stand B38 and showcasing new content for two of its most popular and successful properties, Winx Club series 7 and Mia and me series 2, along with brand new property Royal Academy (working title).

Rainbow’s presence at the Bologna Children’s Book Fair, at stand A26 in Hall 26, comes hot on the heels of a string of global publishing successes. In Germany, new publishing partners have come on board for Winx Club, including Schwager & Steinlein and Oetinger, whilst Blue Ocean - established publisher of the bi-monthly Winx Club magazine - has just renewed its agreement for the ninth consecutive year in a row. Also, Edel will be launching audio books based on the Winx Club stories. In Turkey, both the Winx Club and Mia and Me magazines have been snapped up by Panini, whilst Winx Club returns to Benelux as Big Balloon is set to relaunch the comic magazine.

Visitors to the Book Fair will also have the chance to pitch for the publishing rights for Royal Academy (working title) and will also be showcasing a new publishing plan featuring the fashion-oriented ‘Winx Club Fairy Couture’ formats, as well as new titles based on Mia and Me season 2 and on the upcoming Winx Club season 7.

Winx Club series 7 sees the world’s favourite fairies embark on a set of fresh adventures that will introduce new friends, new villains, new transformations, and an animal for each fairy that has its very own special ability. Mia and Me series 2 will feature new characters, in both the real world and magic land of Centopia, and see Mia facing fresh challenges during her adventures. Royal Academy, meanwhile, is the hilarious new animated comedy that takes some of our best-loved fairy tales and turns them on their head. It focuses on the adventures of Rose – a seemingly normal young girl who one day discovers she is actually Rose Cinderella, granddaughter of Cinderella herself. Not only that, but Rose finds out she been enrolled at Royal Academy – the exclusive school for fairy tale characters! She joins Hawk SnowWhite, Travis Beast, Hope LeFrog and Astoria Rapunzel as new students and they are all eager to shine. The viewer see everything through the wide eyes of Rose as she and her friends take on amazing adventures.