Key product categories are toys, apparel and publishing.

About the Brand

Popcorn is a bouncy bear with ticklish paws who just ‘pops’ with imagination. He has a fun-filled attitude and his creative approach to problem-solving inspires everyone around him to be creative too! He also has a very special heart shaped button in his ear! Deep in the English countryside nestled amongst the valleys, hills and trees is the little village of Berryville where everyone is named after food! Popcorn the Bear has magical adventures with his favourite (and only!) sister Brie and lots of friends – Soufflé the Duck, Biscuit the Dog, Pretzel the Caterpillar and many more.... “Popcorn and his friends are such fun that it’s a true pleasure creating and collaborating on new projects and illustrations,” said Debbie. “The development of new and existing characters comes naturally to me as they are part of my life as I am part of theirs!”

History behind the brand

Debbie Howard created Popcorn the Bear in 2004 from a passion for bears and since then this exciting brand has gone from strength to strength. Aimed at pre-schoolers, the focus of the Brand is on emotional learning - to instil confidence, encourage sharing and to deal with feelings of anger, sadness and other emotions - together with learning values.

How has the brand performed to date

There are several illustrated books about his adventures with a new Imagination series of books being Debbie is co-writing with Bill Schultz (Home Plate Entertainment).

A beautiful range of books has been published for pre-schoolers and the merchandise programme covers a number of other product categories.

WW Group are developing a range of babywear and pre-school apparel including Outwear, Underwear, Nightwear.

An animation series is also in development.

Future plans

Key product categories for us are toys, apparel and publishing. Following these, we see stationery, greetings cards, calendars, bedding, personal care and ceramics/melamine. “I am so delighted to be working with such a renowned and well respected Agency. LMI shares my vision for the future of Popcorn the Bear!” said Debbie.

POPCORN THE BEAR...the Brand that speaks to its audience through its characters and their imagination!