DC Thomsons’s partnership with ASOS spearheads new brand collaborations

“Jackie was the teenage bible of the 1970s, helping young readers find their identity and place in the world” Tim Collins, Head of Brands at DC Thomson explains. “Since its closure, the magazine has left an undeniable affection across the nation and now we’re committed to harnessing the legacy of the publication and transforming Jackie into a label for 70s music and fashion. We want to appeal to consumers of all ages – anyone who enjoys the music, pop culture and designs from the era – with high quality product ranges and innovative collaborations.”

Building the fashion category for Jackie, DC Thomson has collaborated with ASOS Reclaimed to develop a limited edition Jackie clothing collection which will be sold exclusively through ASOS. The collection has been developed and manufactured by N16 Vintage for ASOS Reclaimed, which specialises in working with vintage fabrics and up-cycled original vintage pieces. Paying homage to the magazine’s heritage, N16 Vintage mined the magazine’s extensive archives from the 1970s to draw inspiration for a line of dresses, skirts and outwear that feature original artwork and details drawn directly from the pages of Jackie.

The range features a selection of 10 pieces with prices ranging from £22-£75 and includes a Love Print Polo Dress, Daisy Print Jumpsuit and Wide Leg Trousers. Key pieces from the line were recently unveiled in a Jackie window display at DC Thomson’s London Fleet Street office. Emma Fox, Buying Director at ASOS, says “Vintage-inspired fashion is increasingly popular with the ASOS customer and we’re excited to be adding such an iconic magazine to our collaboration roster”.

Bringing new content to the live events category, a new production of Jackie the Musical is set to begin its nationwide tour of the UK later this year. The production was first commissioned by the Gardyne Theatre Dundee with Arden Entertainment and Sally Humphreys now also on board as co-producers. Capturing the vibrant spirit of the 70s, the show will tell the story of a recent divorcée, who once more seeks advice from the pages of her old Jackie annuals.

DC Thomson has also signed leading interiors company, Surface View, to bring Jackie artwork to homes across the UK through a stunning collection of classic 1970s murals, epic posters, canvas prints and window film. Each image reinterprets classic story-telling artwork from the magazine, with designs including ‘The Girl Who Never Was’, ‘Never Trust a Boy like Me’ and ‘The Things That Can Happen on a Starlit Night’. Tom Pickford, Marketing Manager at Surface View comments “We are excited to be welcoming the arrival of Jackie magazine to Surface View. From black and white comic book strips to psychedelic graphic art, each image captures the essence of the magazine that was so appealing to young girls.”

In addition to these new partnerships, a collection of Jackie compilation albums have been released by Universal Music. Featuring unforgettable chart hits from the 70s, the range includes albums entitled Pin Ups, Long Hot Summer, The Party Album and Love Songs, featuring artists such as Donny Osmond, The Jackson 5, Diana Ross and David Cassidy. All releases have been supported by successful TV advertising campaigns and have sold a combined total of 100,000 CDs in the UK to date.