More Frozen fun than ever for card players! BRANDORA Editorial Staff - May 2015

 
Cartamundi launches tri-pack game box inspired by Disney’s mega-hit

Cartamundi, one of the world’s market leaders in playing cards and card games, has announced the launch of the Frozen Tripack, a three-in-one pack of card games inspired by Disney’s biggest hit to date.

Arriving at toyshops, gift shops and supermarkets in July and priced at £8.99, the card game was released following unprecedented demand for last year’s Frozen two-in-one game and the enormous continuing popularity of the film. It will contain a happy families game, a Mega Memo game and a specially designed Frozen action game.

With a core market of girls aged 5-8, the tri-pack will be housed in a triple tuckbox format. Not only that but the pack contains stunning artwork featuring the leading characters. Queen Elsa and her sister Anna, Olaf the snowman, Kristoff and his reindeer Sven, Prince Hans and Marshmallow the ice monster all appear on the game cards.

The new tripack is is expected to enjoy a strong retail performance in the run-up to Christmas thanks to the amazing success of the film and the enormous popularity of the DVD.

Cartamundi has also produced a version of Frozen for its digitally enhanced Shuffle range. It’s a matching game in which the app for Shuffle Frozen helps you to count crystals and adds some magical frozen fun.

Frozen is the story of two sisters: fearless optimist Anna who sets off on an epic journey, teaming up with rugged mountain man Kristoff and his loyal reindeer Sven, to find her sister Elsa whose icy powers have trapped the kingdom of Arendelle in eternal winter. The film’s engrossing story, impressive and elegant design and animation, humour and fantastic songs proved popular with families across the UK and around the world. To date, it has earned over £41 million at the UK box office, and with the recent release of the all-new Walt Disney Animation Studios short film Frozen Fever, and recently announced plans for Frozen 2, not to mention the continuing success of the original movie, brand awareness is certain to remain sky-high for some years to come.

Trudi Bishop, Head of Marketing and Licensing, Cartamundi Group, says: “The continuing appeal of one of the best-loved and most successful animated films ever has sustained a strong and continuing demand for new product to follow the success of our two-in-one game. With Frozen Tri-Pack and Frozen Shuffle we have captured the magic of the film in two wonderful new formats.”

The Frozen tri-pack game is available for retail immediately. Contact details for retail enquiries: Cartamundi UK, Units 8 – 17, Sandhurst, Kings Road, Charfleets Industrial Estate, Canvey Island, Essex, SS8 0QY. Tel: 01268 511522. retail@cartamundi.co.uk