Toei Animation’s Saint Seiya soul of gold Achieves Record Views As It Launches Globally OnlineBRANDORA Editorial Staff - May 2015 |
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The World’s Largest Streaming Services Embrace Toei Animation Across China, Europe, North And Latin America
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Since its ambitious online roll-out on April 11, Toei Animation’s latest series, Saint Seiya soul of gold, has been viewed by over two million people across four streaming networks available in 222 countries and territories around the world.
Toei’s second series to launch on the web after Sailor Moon Crystal, soul of gold’s early success underscores Toei’s increasing use of online distribution to build its brands. Offered digitally on Daisuki (Japan), iQiyi (China), Hulu (North America), and Crunchyroll (North and Latin America, Europe), soul of gold expects to enlarge its viewing figures every two weeks as each new episode is posted. Partnered with Bandai, soul of gold is also embarking on a comprehensive merchandising program to accompany the series.
The start of a brand-new story arc for Toei’s iconic Saint Seiya brand, Saint Seiya soul of gold begins with the resurrection of the Gold Saints, who seemingly died in the previous series. Finding themselves in a strange, beautiful world overflowing with light, the twelve Saints soon discover that even death does not keep a warrior down. Taking the heroes on an adventure to save a legendary city from an ancient god bent on vengeance, Saint Seiya soul of gold takes the franchise in an unimaginable, new direction.
Saint Seiya was first introduced as a manga and television series in 1986. Since then, it has captured the imaginations of fans around the world and boasts a variety of spin-off media, including books, video games, musicals and feature films – the most recent being the CGI-animated Saint Seiya: Legend of Sanctuary, which was released to acclaimed reviews.
The second episode of Saint Seiya soul of gold will be released on April 24rd.