Purple Turtle bags the prestigious Licensor of the Year Publishing Award

BRANDORA Editorial Staff - May 2015

Purple Turtle, the brand of Aadarsh Pvt Ltd. a leading media and entertainment company won the award at Brand Licensing and Merchandising Conference 2015
After creating success stories in 27 countries, Aadarsh Pvt. Ltd, the brand owner of Purple Turtle plans to introduce more new IPs

Inspired by the vision of Innovate in India, Aadarsh Pvt Ltd. a media and entertainment company from central India has set the biggest milestone for IP Creation and Licensing industry in India by winning the prestigious Licensor of the year- Publishing Award at Indian eRetail Congress 2015. Aadarsh Pvt ltd is the owner of Brand “Purple Turtle” India’s first & True Indian Animated character that has gone global and created success stories in 27 countries and is mainly involved in IP creation, Publishing, Printing and Licensing services of toons & Characters focused on school genre. The award recognizes the great efforts, innovative measures and new benchmarks set by Aadarsh Pvt ltd in the domain of brand and character licensing in India and abroad. Recently Purple Turtle has nominated for the Best Use of IP across Multiple Media Platforms Award at London Book Fair 2015 and became the only Indian IP shortlisted at this global platform.

Aadarsh Pvt Ltd., the creators of Purple Turtle from Bhopal has marked the presence of Indian IP and Innovation on the global platform as it became the first Indian Player to get its animated character licensed to 27 countries including USA, UK, Russia, and China. With a specialization in IP development, printing, publishing, licensing and entertainment for children, the company has sold more than a million copies of Purple turtle and has licensed the IP for books, apps etc. Seeing the potential of e-commerce the Purple Turtle has also been made available across the major e-tailers like Flipkart, Snapdeal and Amazon. The company is also pushing for having the character available on Amazon in US and UK as well. The company represents international characters in India, such as Fido Dido, USA, Yoohoo Friends, South Korea, Angel Cat Sugar, Japan and Daltons Lucky Luke.

Speaking at the occasion, Mr. Ashish & Mr. Manish Rajoria, Director Aadarsh Pvt Ltd said, “Aadarsh specializes in printing, publishing, IP development, licensing and entertainment for children and we are committed to set new benchmarks for Indian Innovation and IP in content on the global dias. We are delighted to be the winner of prestigious Licensor of the year- Publishing Award at the popular Brand Licensing and Merchandising conference of Indian eRetail Congress 2015. We are honoured that Purple Turtle has added another accolade in its global recognition portfolio. Purple Turtle has started as a children’s book imprint of Aadarsh and has now transformed into a global success. Within a short span, Purple Turtle has gained immense popularity with Children worldwide, which pushed us to publish more than 150 titles resulting in record sales of more than a million copies in 27 countries including USA, UK, Russia, and China. The content is also available in five Indian languages.”

“Purple Turtle is available on all the key e-commerce platforms and catering to the huge demands for goodies of the character, we have also recently started rolling out merchandise in the form of cushions, bags, trolleys, stickers, T-shirts, stationery and mugs. Looking at the amazing response of global audience, we have signed deals with national & international publishers, app developers, retail giants”, he further added.

Indian eRetail awards recognises achievements of India's most successful retailers and brands across multiple categories in terms of business performance, customer experience, innovation and leadership in the retail sector. These awards define the creativity and the excellent customer services offered by the participants and the winners in various sectors like Licensing, Merchandising, finance, design, aesthetics, and service aspects.

With 150+ titles to its credit and prestigious recognitions like an award for its Pilot Episode at the Dada Saheb Phalke Film Festival, nomination at LBF 2015, Purple Turtle has set new benchmarks for the innovation and IP creation that is emerging from the tier II cities in the country.