Entertainment brands in the spotlight at Licensing ExpoLicensing Expo - May 2015 |
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Licensing Expo, the world’s largest and most influential licensing industry event, is the place where leading entertainment brands in film, television, music, live events and gaming meet each year to extend their brands into new categories and territories. Organized by UBM Advanstar and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the Expo is scheduled for June 9-11 at the Mandalay Bay Convention Center in Las Vegas, NV.
Jessica Blue, Vice President, Licensing Expo: “Licensing Expo is the ideal platform to showcase entertainment brands and characters. Licensed products capture more than $259.9 Billion in total retail sales worldwide, and this show is where many of those products are conceptualized.”
Entertainment and character brands alone are worth more than $114 Billion in retail sales globally. This June, world renowned brands such as Alvin and the Chipmunks, Angry Birds, Barbie, Dora the Explorer, Dr. Seuss, Garfield, Hot Wheels, My Little Pony, King Crush, Peppa Pig, The Simpsons, Smurfs, Sonic the Hedgehog, SpongeBob SquarePants, The Swan Princess, Teenage Mutant Ninja Turtles, Thomas & Friends, Transformers, The Very Hungry Caterpillar, and many more will be at Licensing Expo 2015 looking to create new partnerships and strengthen existing ones. The show connects more than 15,700 licensees, manufacturers and retailers with both new and recognizable intellectual properties.
Pam Kaufman, Chief Marketing Officer and President Consumer Products, Nickelodeon: “Licensing Expo is a keystone event for Nickelodeon Consumer Products and all of our terrific global partners. Our annual partner presentation and expansive footprint on the show floor have worked together to keep Nickelodeon and iconic characters like SpongeBob, Dora and Teenage Mutant Ninja Turtles top of mind with virtually everyone attending the show.”
More than 450 companies will exhibit at this year’s show including Activision, BBC Worldwide, Cartoon Network Enterprises, CBS Consumer Products, Disney Consumer Products, DreamWorks Animation, Hasbro Global Licensing & Publishing, Mattel, Inc., Nickelodeon, Paramount Pictures, Rovio Entertainment Ltd., Saban Brands, Sony Pictures Consumer Products, Twentieth Century Fox Consumer Products, Ubisoft Entertainment, Universal Partnerships & Licensing, Visual Icon, Warner Bros. Consumer Products, and many more.
Simon Waters, General Manager, SVP of Entertainment and Licensing, Hasbro: “Licensing Expo is a tent pole event in our annual entertainment and licensing plan that provides a terrific platform to showcase Hasbro’s storied portfolio of lifestyle brands including TRANSFORMERS, MY LITTLE PONY, NERF, JEM and more, to key players in the industry. We’re delighted this year to spotlight the new and innovative programs, relationships and products that bring our properties to life, from immersive storytelling and engaging content to merchandise at a wide range of retail channels, from drug and value all the way through to high-end fashion.”
Jim Fielding, Head of Global Consumer Products, DreamWorks Animatio and AwesomenessTV: “Licensing Expo is an important venue for us to connect with key and prospective partners on the ever-changing landscape and pace of our business. DreamWorks’ multi-year Netflix slate and AwesomenessTV’s transformative content and distribution model have truly disrupted the way that we approach traditional best practices in licensing and at retail.”
Complimentary registration for Licensing Expo can be found at: www.licensingexpo.com/registerhere