Monopoly Junior Card Game joins Shuffle familyBRANDORA Editorial Staff - May 2015 |
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New card game with downloadable app is the latest success in fast-growing Shuffle range
Following the successful launch of the Shuffle Monopoly Deal card game, Cartamundi, one of the world’s market leaders in playing cards and card games, has announced the launch of the Shuffle Monopoly Junior card game. Available in the autumn of 2015, it’s a fast and fun version of the classic game for a younger audience. It’s also part of the groundbreaking Shuffle range — Cartamundi’s brand new product category that combines playing cards and digital technology for an enhanced way to play card games with support from tablets and smartphones.
Like the other Monopoly card games, the Shuffle Monopoly Junior card game is about collecting properties and getting Monopoly money from your opponents. But this version, based on the popular Monopoly Junior board game in which properties are fun places like a pet shop and sweet shop, is especially designed to appeal to younger children. A 20-minute game for 3-4 players aged 5-8, it simplifies the rules — but not the fun! And as with all Shuffle games, you can download a free app. This one brings the classic Monopoly Chance cards to life!
The Shuffle Monopoly Junior card game is available for delivery to toyshops, gift shops and supermarkets from autumn-winter 2015. Priced at £6.99, the new game is expected to be a big favourite with children and their parents.
The total of Shuffle games to date is now 18. This follows the successful launch of the first 12 games, which are based on other Hasbro brands including Transformers, My Little Pony, Play-Doh, Guess Who and Monopoly Deal. As the Shuffle concept became popular and retail demand grew, they were followed by other famous brand-related games with many more to come.
Trudi Bishop, Head of Marketing and Licensing, Cartamundi Group, says: “After the success of our first two Monopoly Shuffle card game launches it was clear that adapting the Monopoly Junior game to the Shuffle format would be the next step. We’re sure kids everywhere will adore this new take on a big favourite.”
Contact details for retail enquiries: Cartamundi UK, Units 8 – 17, Sandhurst, Kings Road, Charfleets Industrial Estate, Canvey Island, Essex, SS8 0QY. Tel: 01268 511522. retail@cartamundi.co.uk
The Monopoly name and logos are trademarks of Hasbro. The distinctive design of the game board, the four corner squares, the MR. Monopoly name and character, as well as each of the distinctive elements of the board and playing pieces, are trademarks of Hasbro, Inc. for its property trading game and game equipment. ©1935, 2015 Hasbro, Pawtucket, RI 02862. All Rights Reserved.