Spin Master and Simba Dickie Group on the board with Masha and the BearBRANDORA Editorial Staff - June 2015 |
New Partnerships are in Line With Successful Global Expansion Strategy and Launch into the US Market
Animaccord Animation Studios, producers and owners of the award winning brand “Masha and The Bear” have announced today that Spin Master and Simba Dickie Group joined the roster of Masha’s strong international partners.
“We are very excited about supporting the synergy of Masha's worldwide popularity with such strong partners. There is lots of work ahead of us, but we are confident that we will turn this into great and very successful partnerships.” said Vladimir Gorbulya, Head of Licensing and Vice President of Animaccord Corp., the USA-based company that is Animaccord’s representative for the Americas.
Spin Master Ltd., a global leader in children’s entertainment and one of the top five U.S. toy manufacturers will serve as the master toy licensee in U.S. and Canada for „Masha and The Bear“. Adding to the company’s strong roster of pre-school toys, the new license will see Spin Master release a wide range of toys.
“Masha and The Bear’s standout style and humour have made it a transcultural hit and we are thrilled to bring this fan-favourite franchise into the Spin Master family,” says Adam Beder, Executive Vice President of Global Licensing for Spin Master.
Simba Dickie Group, one of the Top Five companies in the toy industry is on the board with “Masha and the Bear” as master toy licensee for the Europe. Range of plush toys, soft dolls, playsets, magnetic and lift-out puzzles, building bricks and other Masha and the Bear licensed toys will be available starting with the second half of 2015.
„Masha is extremely high-quality show and property. It fits very well in our strategy and we are convinced that together with Masha team we will additionaly build up the brand to succesfully leverage its full power“, says Michael Sieber, CEO and Owner of Simba Dickie Group.
Having become a Kidscreen award-winner for Best Animation 2015 and one of the hottest properties in Europe, the licensing team headed by Vladimir Gorbulya continues to expand Masha’s potential globally.
Partnerships with Netflix, Spin Master and Simba Dickie Group are in line with successful global expansion strategy and launch into the US Market.
A globally expanding phenomenon has already been successful for leading companies such as Danone, Egmont, Panini, Hachette, Sony Music, NBC Universal, Ferrero, LG and others.
Masha and the Bear will exhibit at Licensing Expo in Las Vegas, June 9-11, Booth #P187.