|
Country’s Most Loved Candy Store Partners With International Phenomenon Chupa Chups® Brings the world of Chupa Chups® to the United States.
 |
IT’SUGAR, the country’s most loved candy store, has brought the international sucker sensation, Chupa Chups®, to the United States en masse this summer with the launch of special Chupa Chups® shop-in-shops in over 75 IT’SUGAR stores across the nation. Never before has it been so easy to find what has become globally one of the most popular lollipop licks of our time.
"Ever since I tasted a Chupa Chups® lollipop, I knew there was something different about them,” explains Jeff Rubin, CEO and Founder of IT'SUGAR. “Their fun flavors and funky attitude are addictive. It’s no wonder they are a hit abroad. We are excited to see the response from our customers when they realize that we have the largest Chupa Chups® shop in the nation!”
A Chupa Chups® shop-in-shop has been featured in all IT’SUGAR locations across the country making the international sensation readily available in the United States. In addition to carrying their signature lollipops, IT’SUGAR and Chupa Chups® will premiere an exclusive line of new apparel and squishy pillows, along with other fun candy-colored accessories.
“We have always wanted to expand our reach within the United States and IT’SUGAR is a natural fit,” adds Christine Cool, Licensing Area Manager of Chupa Chups®. “IT’SUGAR is one of the most fun and lighthearted stores I have been in. Their stores are a true destination, a real pleasurable experience when you want to take life a little less seriously – just what Chupa Chups® is all about.”
Chupa Chups® lollipops, apparel and accessories are already hitting the stores after the launch in Las Vegas last week.
You'll find the Opening event video under: vimeo.com/131135430
www.itsugar.com