22nd Hong Kong Fashion Week Opens Next Monday

BRANDORA Editorial Staff - June 2015

Fashion Shows, Industry Forecasts among Fair Highlights

More than 1,200 exhibitors from 17 countries and regions will take part in the 22nd HKTDC Hong Kong Fashion Week for Spring/Summer, which runs 6-9 July at the Hong Kong Convention and Exhibition Centre (HKCEC).

Under the theme “Tribal Safari”, Fashion Week will include a variety of themed zones, including: Fashion Gallery and International Fashion Designers’ Showcase, Activewear & Sportswear, and Bridal & Evening Wear. In addition, such international trend forecasters as WGSN and Fashion Snoops will lead industry seminars. The HKTDC and the Hong Kong Research Institute of Textiles and Apparel (HKRITA) will organise the full-day Innovation and Technology Symposium 2015 on the second day of Fashion Week, showcasing the latest developments and applications of innovative research and sustainable solutions.

Past winners and finalists from the Hong Kong Young Fashion Designers' Contest (YDC) will parade 10 fashion collections on 6 July at “Fashionally Collection #4.” The fashionally 4.0 features six YDC designers who have established their brands this year. Other catwalk events will showcase the work of fashion designers from around the world.

We cordially invite you or your representative, as well as photographers and camera crews, to cover the fair and related events. Details are as follows:

Hours:	6 July (Mon)	10am-6pm
	7-8 July (Tues-Wed)	9:30am-6pm
	9 July (Thurs)	9:30am-5pm
Venue:	Hall 1 & 3, HKCEC

Press Registration

Media representatives should register at the Media Centre, located at the Expo Drive Entrance of the HKCEC or at the Press Registration Counter outside the Hall 1E entrance. Please bring your name card or press card for registration.

Websites

Hong Kong Fashion Week for Spring/Summer: www.hktdc.com/hkfashionweekss
Hong Kong Young Designers’ Contest (YDC): www.fashionally.com/ydc

Media Enquiries

Please contact the HKTDC’s Communication & Public Affairs Department:
Joe Kainz Tel: (852) 2584 4216 Email: joe.kainz@hktdc.org

HKTDC Hong Kong Fashion Week for Spring/Summer - Event Highlights

6 July (Monday)

Footwear Branding Workshop: How Trademark Design Reflects Product Image
Time: 10:30am-1pm
Venue: Seminar Room, Hall 3E, HKCEC

Charles Ng, Founder and Executive Director, Maxi Communications Ltd.
Leung Dad Ming, Founder and Chairman, Hong Kong Accessories Designers Association Ltd.

Language: Cantonese

International Fashion On Parade (1): Dspace by Thailand Fashion Design Brands Developed by Dip I
Time: 10:30am – 10:45am
Venue: Sand Bar, Hall 1B&C, HKCEC

Buyer Forum (1): Opportunities in Indonesian Market Time: 11:30am-noon
Venue: Sand Bar, Hall 1B&C, HKCEC
Speaker: Desey Muharlina Bungsu, Category General Manager Lifestyle for Woman, PT Global Digital Niaga (Indonesia)
Language: English

Demo Session by Raffles Hong Kong – “How to Achieve Success by Fashion Design – From Regional Recognition to Global Acclaim”
Time: 1:30pm-2pm
Venue: Sand Bar, Hall 1B&C, HKCEC

House Show (1): Fashionally Collection #4
Time: 2pm-2:30pm
Venue: Catwalk Stage, Hall 3C, HKCEC
Details: 10 new collections from former Hong Kong Young Fashion Designers’ Contest winners and finalists

Seminar by WGSN: AW2016/17 Macro Trends & Fashion Forecast
Time: 2:30pm-3:30pm
Venue: Seminar Room, Hall 3E, HKCEC
Speaker: Greer Hughes, Trend Specialist, APAC, WGSN Mindset
Language: English (simultaneous translation in Putonghua)

On Parade (2): fashionally 4.0
Time: 3pm-3:45pm
Venue: Sand Bar, Hall 1B&C, HKCEC
Details: Six new collections from 2015 and former Hong Kong Young Fashion Designers’ Contest winners and finalists

Buyer Forum (2): “Opportunities in Dubai and Russian Market”
Time: 3:30pm-4pm
Venue: hktdc.com OASIS, Hall 3D, HKCEC
Speaker: Juvy Blanco, Senior Buyer, 2DoBuy.com (Dubai)
Alexander Abramov, Head of Buying & Production Team, BAON (Russia)

House Show (2): CUSCS Fashion Show 2015 by School of Continuing & Professional Studies, CUHK
Time: 5pm-5:30pm
Venue: Catwalk Stage, Hall 3C, HKCEC

Networking Reception with International Fashion: On Parade (3) – Tribal Safari
Time: 5:30pm-7pm
Venue: Sand Bar, Hall 1B&C, HKCEC
Officiating Guest: The Honourable Paul Tse Wai-chun, JP, Member of the Legislative Council, Hong Kong SAR

7 July (Tuesday)

Media Breakfast Meeting
Time: 9am-11am
Venue: Room N206-208, HKCEC
Host: Shirley Chan, Chairman, HKTDC Garment Advisory Committee; Chief Executive Officer, YGM Trading Ltd
Guest: Banny Yu, Chairman, Hong Kong Apparel Society
Language: English

Innovation and Technology Symposium 2015
Time: 9:30am-6pm
Venue: Meeting Room N100 Series, HKCEC

The Grand Challenges and Opportunities of Smart Textiles in Wearable Electronics - Prof Xiao-mingTao, Chair Professor of Textile Technology, Institute of Textiles and Clothing, The Hong Kong Polytechnic University
Innovating for Impact - Dr David Ireland, General Manager, Commonwealth Scientific and Industrial Research Organisation (CSIRO)
Bespoke Innovation - Jong Lee, Chief Executive Officer, Bonham Strand Limited

Language: English (with simultaneous interpretation in Putonghua for keynote presentations)

International Fashion on Parade (4): Wenzhou Ouhai Fashion Parade 1
Time: 11:45am-noon
Venue: Sand Bar, Hall 1B&C, HKCEC

International Fashion on Parade (5): Fashion Bazaar
Time: 1:45pm-2:30pm
Venue: Sand Bar, Hall 1B&C, HKCEC

House Show (3): Designer Collection Show (1)
Time: 2pm-2:30pm
Venue: Catwalk Stage, Hall 3C
Designers:
Hong Kong: Mirabilis Lam, Douglas Yuan, Meredith Yeung
India: Anjali Khushalani, Mohsin Khan
Australia: Petra Vanessie

International Fashion on Parade (6): CCPIT Foshan presents Foshan Textile Brands Fashion Parade & Networking Reception
Time: 2:45pm-3:45pm
Venue: Sand Bar, Hall 1B&C, HKCEC

Buyer Forum (3): “Opportunities in Chinese and European Markets”
Time: 3pm-4pm
Venue: hktdc.com OASIS, Hall 3D
Speakers: Frantisek Studeny, CEO, Charisma Fashion (Czech Republic)
Ayumi Chu, Merchandising Director, vip.com (Chinese mainland) Language: English/Putonghua

International Fashion on Parade (7):Stylish Comfort
Time: 4:30pm-4:45pm
Venue: Sand Bar, Hall 1B&C, HKCEC
House Show (4): Macao Fashion Parade – Macau Productivity and Technology Transfer Centre
Time: 5pm-5:30pm
Venue: Catwalk Stage, Hall 3C

International Fashion: on Parade (8): Dspace by Thailand Fashion Design Brands Developed by Dip II
Time: 5:30pm – 5:45pm
Venue: Sand Bar, Hall 1B&C, HKCEC

8 July (Wednesday)

Footwear Branding Workshop: Design Thinking and Market Position
Time: 10:30am-1pm
Venue: Seminar Room, Hall 3E, HKCEC

Dr Raymond Cheng, Adjunct Professor, Cross Cultural Management in International Business, Bath Spa University
Leung Dad Ming, Founder and Chairman, Hong Kong Accessories Designers Association Ltd.

Language: Cantonese

International Fashion on Parade (9): Safari Fashion Parade
Time: 11:45am-noon
Venue: Sand Bar, Hall 1B&C, HKCEC

Seminar: Testing, Certification and Inspection Services for Textiles and Garments
Time: 11:30am-12:30pm
Venue: hktdc.com OASIS, Hall 3D

Dr C W Ho, Senior Accreditation Officer, Hong Kong Accreditation Service
Dr Jennifer Lu, Senior Textile Specialist Softlines, Intertek Testing Services Hong Kong Ltd

Language: English

House Show (5): Designers Collection Show (2)
Time: 2pm-2:30pm
Venue: Catwalk Stage, Hall 3C
Designers:
Hong Kong: Beth W Stafford, Sandy Lam, Thomas Kung
Chinese mainland: Bella Ren, Esa Liang

Seminar: Visionary Trends for AW 2016/17 Womenswear and Menswear
Time: 2:30pm-3:30pm
Venue: Seminar Room, Hall 3E, HKCEC
Speakers: Michael Leow, Asia/Pacific Sales & Marketing Head, Fashion Snoops
Language: English (simultaneous translation in Putonghua)

International Fashion on Parade (10): Wenzhou Ouhai Fashion Parade 2
Time: 2:45pm-3pm
Venue: Sand Bar, Hall 1B&C, HKCEC

House Show (6): Visceral Instinct Raffles Hong Kong – Hong Kong Raffles School of Continuing Education
Time: 5pm-5:30pm
Venue: Catwalk Stage, Hall 3C