Leonard, Sheldon & Friends Supply Lorenz Snack World with a Big Bang!

Lorenz Snack-World is one of Europe’s leading manufacturers of salty snacks. With traditional brand-name products like Crunchips, Curly, and Saltletts as well as young innovative brands like Naturals and NicNac´s Lorenz Snack-World has been spearheading the European market. ‘The Big Bang Theory’ is one of the most popular TV shows with young, mostly male viewers. Thus it provides the perfect opportunity to place the NicNac’s brand in its key target group so that the brand may benefit from the series’ positive image – amid natural surroundings: in front of the TV set.

Since the beginning of June the NicNac’s brand by Lorenz Snack-World has been presenting the award-winning series. The TV appearance is in line with the look and feel of the famous intro to the show. True to the motto “How much are you like Sheldon?” participants may answer a new question on the world of physics every week on prosieben.de/nicnacs. End of June Lorenz Snack-World will start the large-scale promotion campaign “The double crunch Galaxy”. Till end of December dedicated displays in “The Big Bang Theory” design will be placed at retail outlets all over Germany.