HKTDC Hong Kong Fashion Week OpensBRANDORA Editorial Staff - July 2015 |
 |
Fashion Tech Leads Industry Trends at Spring/Summer Show
|
|
More than 1,200 exhibitors from 18 countries and regions are parading their products and services at the 22nd HKTDC Hong Kong Fashion Week for Spring/Summer. Opening today and continuing through 9 July at the Hong Kong Convention and Exhibition Centre (HKCEC), the fair is organised by the Hong Kong Trade Development Council (HKTDC). Eight group pavilions, including the event’s largest from the Chinese mainland, are representing a diverse range of markets, including Japan, Thailand, India, and South Korea. |
Tribal Instinct
Adopting the theme of “Tribal Safari”, Fashion Week features a wide array of product zones including: International Fashion Designers’ Showcase, Emporium de Mode, Fashion Jewellery Feast, Salon of Scarves and Shawls, Denim Arcade and Bridal and Evening Wear.
Small Orders In Vogue
During the fair, 130 garment racks and showcases will be hosted at the hktdc.com Small Orders zone, featuring suppliers accepting minimum-order quantities between five and 1,000 units. Instant business connections and transactions between buyers and suppliers are also made available via smallorders.hktdc.com. This HKTDC initiative continues to be popular with buyers keen to test the market for new products before placing large orders.
Catwalk Chic
|
Almost 30 events are taking place at the fairground, including six house shows and nine fashion parades. The first of these, today’s “Fashionally Collection #4,” highlights the work of emerging local designers who were winners and finalists in previous Hong Kong Young Fashion Designers’ contests. Shows arranged by the Chinese University of Hong Kong and the Hong Kong Raffles School of Continuing Education also highlight creations by local design students. As well, two designers’ collection shows, as well as one organised by the Macau Productivity and Technology Transfer Centre, provide a stage for more established designers to show their own collections for the coming season. |
|
|
Fashion Vision
Seminars and symposiums form a major part of Fashion Week, with fashion-related technology and trends taking centre stage. The 7 July full-day Innovation and Technology Symposium features keynote presentations, six afternoon sessions, and cocktail networking receptions, where participants can deepen their understanding of new technology in the fashion industry. Keynote speakers include Professor Xiaoming Tao, Chair Professor of Textile Technology at the Institute of Textiles and Clothing, Hong Kong Polytechnic University and Dr David Ireland, General Manager: International, Precincts, and Innovation Systems at the Commonwealth Scientific and Industrial Research Organization as well as Jong Lee, Chief Executive Officer of Bonham Strand Hong Kong.
Other activities spotlight fashion trends, including today’s AW2016/17 Macro Trends & Fashion Forecast led by WGSN. On Wednesday, Fashion Snoops will lead a seminar on Visionary Trends for AW 2016/17 Womenswear and Menswear.
International Markets
Fashion Week buyer forums examine the prospects for Indonesia, Middle East, Russia, the Czech Republic and the Chinese mainland. More than 90 buying missions from 45 countries and regions have brought over 5,160 buyers from more than 3,600 companies to the fair.