Studio 100 International, part of the leading global family entertainment company Studio 100 Group, today announces that Maya the Bee: Movie will make its premiere in cinemas throughout Colombia on 13th August.

The movie, co–produced by Flying Bark Productions and Studio 100 Media, is set to be shown on over seventy screens in Colombia’s largest and most frequented cinema groups, Cinemark and Cine Colombia.

Excitement has been mounting as parents and children will now have the chance to see their favourite TV character on the big screen. Many parents and grandparents have fond memories of watching Maya in their youth and fully support the positive brand values associated with the series.

The movie release has been heavily promoted with trailers showing since January before the showing of popular children’s movies including Penguins of Madagascar and Minions. Posters and standees have also been located in prime positions throughout the cinemas.

Regular television advertisement on Disney Channel, TNT and Cartoon Network social media pages, and crucially Facebook, has also been an important tool in building awareness of the movie release reaching over one million people. In addition, recent competitions where parents post pictures on Facebook have proved extremely popular.

Christophe Drevet, International Consumer Products Director, adds, ‘Licensed toys and gifts are now available from partner, Ronda, with a wide-reaching competition running on morning TV talk shows and Colombia’s largest radio station, RCN. This has generated much excitement and interest in the run up to the release with the aim of encouraging the purchase of cinema tickets for all Maya fans to enjoy!’