Entertainment One Launches Peppa Pig UK Marketing Initiative at Children’s Bath Literary Festival

Entertainment One Licensing (eOne) today shares details of the upcoming Peppa Pig storytelling sessions that it will be hosting at the Children’s Bath Literary Festival in the UK on Saturday 3rd October in partnership with master publishing partner, Ladybird Books. The exciting activities will include costume character meet and greets and narration of the Ladybird book The Big Tale of Little Peppa, to coincide with the licensor’s digital marketing activity for the brand’s ‘Imagine with Peppa’ theme.

The Bath Festival of Children’s Literature is the largest dedicated children’s book festival in the UK and is staged in association with headline media partner, The Telegraph, and retail partner Waterstone’s. The event was created to enthuse children with a lifelong passion for reading which ties in with eOne’s ‘Imagine with Peppa’ marketing campaign which aims to highlight the importance of fun and imaginative play in a child's early years development. eOne has developed Peppa Pig branded resources which will be available to download from www.peppapig.com to give parents inspiration for creative storytelling and role play.

In addition to digital marketing activity, eOne will be partnering with Tumble Tots to execute a Peppa Once Upon a Time themed campaign throughout its physical play centres nationwide during The National Children’s Activity Week. Broadcasters Channel Five and Nick Jr. will also support with on-air activity.

Rebecca Harvey, Head of Marketing at eOne Licensing comments, “What better way to kick start our ‘Imagine with Peppa’ marketing initiative than at the UK’s biggest children’s book festival. We’re committed to harnessing the popularity of Peppa Pig to highlight important issues, and the festival is a great opportunity for us to connect with families and demonstrate the benefits of imaginative play on the development of young children.”