New language learning app by Laura‘s StarWarner Bros. Consumer Products - September 2015 |
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Laura’s Star is the perfect brand to playfully convey knowledge to children. The new language-learning app gives proof of that. The application covers the languages German, English, Spanish, and French. Children have a lot of fun and learn important words and the correct pronunciation of more than 200 everyday objects in different languages. They may playfully use what they have learnt and memorize the words by heart. Short animations and collected stars serve as rewards and glittering interactive stars help to inspire children.
“This lovingly designed app is a gift to all large and small fans of Laura. Adorable!” said Klaus Baumgart, author and illustrator of the Laura’s Star picture books. “Children readily identify with Laura’s Star, their stories and the lovingly designed characters and they learn a lot along the way. That’s why we are so happy that children may now immerse themselves digitally and interactively in Laura’s exciting world, playfully expand their knowledge and learn new languages. The app ideally adds to our existing portfolio to the Laura’s Star brand”, said Stefan Hausberg, Director Consumer Products Warner Bros., on occasion of the app’s launch. As of now the app is available in AppStores as a download for iPhone and iPad (iOS 7), Android smartphones, and tablet PCs. |
Starting back in 1996 as a book by Klaus Baumgart, 
when she finds a little star that soon becomes her best friend and always stands by her side. When the first movie won the “Deutscher Filmpreis” , the jury emphasized that the Laura’s Star brand encourages children to recognize and refine their own skills. 
Thanks to four different levels of difficulty the app provides the right challenge for any age group. Tasks range from learning words in the respective language to recognizing the names to objects through to interactive games in Laura’s world. Different functions guarantee educative, versatile, long-term play fun.