Finalists announced for BLE’s License This! Competition 2015 Brand Licensing Europe - September 2015

 
Brand Licensing Europe has announced the four finalists of its annual License This! competition. Now in its sixth year, the challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry and the final takes place at the show in front of an audience on Thursday 15th October.

The finalists are: Natu Natu, presented by Fran Bravo - an eco-friendly, cross-media project which features small, fantastic creatures and aims to help promote a more ecological way of life. OiDroids, presented by Jonathan Klemenz - pop-out and build collectable cardboard robot toys, aimed at the pocket money sector, each with quirky detail and full of personality. Victoria Spunge, presented by Stuart Simpson - an animation series in development about the sweet, smart Victoria Spunge (age 6 ½) and her visits to her Grandpa, the eccentric inventor, Albert Custard (age 66 ½). Wussywat, presented by Simon Quinn and Simon Rolph - Wussywat the Clumsy Cat is a 2D animation series for 3-5 year olds, currently airing on CBeebies, about a curious and clumsy cat, discovering the world with his other animal friends.

Judging panel chair Kelvyn Gardner, Managing Director, LIMA UK said: “Nearly forty entries for 2015 License This! provided an exciting session for the judges with much debate about the many different approaches taken by candidates. There was a lot of very good material, so no easy task to whittle the entries down to four. Our four finalists each has a very good story to tell; we look forward to their pitches at BLE and encourage everyone to come along for what should be a very lively final.”

Other judges on the panel were: Charlie Donaldson, Joint Managing Director, Rocket Licensing, Tom Gunn, International Brand Director EMEA at MTV Networks and Wendy Munt, Managing Director, Be Inspired Consulting.

The four finalists will now compete for a chance to win the prize valued at over £6,000. The winner will receive a fully furnished nine square metre stand at BLE 2016 to bring the property to market; along with LIMA membership for one year and one ticket to the LIMA Licensing Essentials Course & Spring Fling Networking Party in May 2016.

Images of all the winners can be found on today's BLE Blog at www.thebleblog.com

Brand Licensing Europe 2015 is the definite event for the entire licensing industry and takes place next month from 13 -15 October at London’s Olympia. To register for FREE entry please visit www.brandlicensing.eu or follow us on Twitter using @bleurope for show news and updates.