Zuhause im Glück: The Book to the Show

For ten years the “Zuhause im Glück”–team of RTL II has been touring Germany to help people in need and make housing dreams come true. On occasion of the anniversary Medienhaus RTL II and Eden Books launch the book “Zuhause im Glück – das große 1x1 des Wohnens”. With the best tips and tricks from more than 170 episodes of the TV show the book provides inspiration and instructions for fans of the show and all those who want to improve their home – with tried and tested tips to follow, much food for inspirations, and useful knowledge on furniture and decorations.

The book is released in a first edition of 10,000 copies and is promoted in accompanying TV sport and online on rtl2.de – including a great competition. The book will also appear on the show, e.g. it will be giving to families as a gift.

“Zuhause im Glück – das große 1x1 des Wohnens” is another example for the cross-media exploitation of successful RTL II programme brands. Additional books to other formats have already been launched successfully.

Carlos Zamorano, Director Marketing & Communication RTL II: “’Zuhause im Glück’ is supporting pillar of our programme. Just like other helptainment-formats by RTL II before, this brand recommends itself for the book market. We are happy to take this step for the first time together with Eden Books.”

Jennifer Kroll, publisher Eden Books: „What makes ‘Zuhause im Glück’ so special, is the fact that it’s not about renovating and redecoration, it’s about people. That’s where it is different from comparable formats and that’s what inspires its large following. This extraordinary quality makes the brand so interesting for Eden Books.” Jennifer Kroll, Verlegerin Eden Books: „Das besondere an ‚Zuhause im Glück‘ ist: Es geht nicht nur um Einrichtung, es geht um Menschen. Das ist es, was das Format von vergleichbaren unterscheidet und eine große, treue Fangemeinde inspiriert. Diese besondere Qualität macht die Marke für Eden Books so interessant.“